Steering Committee

Brandon Allen, DTC Manager, Van Duzer Vineyards

Brandon currently leads sales and marketing efforts for Van Duzer Vineyards, with a tasting room at their estate property in the Van Duzer Corridor AVA of Oregon’s Willamette Valley. Brandon has a proven track record in brand and commercial marketing, wholesale and three-tier compliance, digital strategy, E-Commerce, wine club development, and DTC program growth. He also has extensive experience with wineries in both Napa and the Central Coast of California.

 


Brian Baker, Founder, Cultivar Marketing

Brian-Baker

Brian is the founder of Cultivar Marketing, a sales and marketing agency which specializes in helping wineries increase profitability, optimize channel management and provide a path for importers to launch their brands in the U.S. in the DTC and Wholesale channels. Over the years, Brian has developed a key set of skills in sales, technology, research and traditional brand marketing. He has held a number of management positions in his career in the wine Industry. Most recently, he served as GM of Mayacamas Vineyards–the historic property on Mt. Veeder. Prior to that Brian served as the Vice President Sales and Marketing for Chateau Montelena. He began his career in wine as Vice President of Consumer Relationship Management (CRM) at Jackson Family Wines. (“We called it CRM in those days… and constantly had to explain the acronym”) Brian is somewhat of a self-described corporate “gypsy”. Before pivoting to the wine industry, He spent 18 years in the travel industry including management posts as VP of Sales and Marketing for the San Francisco Convention & Visitors Bureau (now SF Travel) and Director of Global Marketing for Dollar Rent-A-Car. He is a past chair of the California Travel Association and served as Chairman of the DTC Wine Symposium from 2009-2012. He is a sommelier, holds his CSW credential and serves as a distinguished judge for the San Francisco International Wine Competition.

 


Jeremy Benson, President, Benson Marketing Group and Executive Director, Free the Grapes!

Jeremy is founder and president of Benson Marketing Group, a leading wine and spirits marketing agency. The company provides brand strategy, PR, digital marketing and advocacy marketing services from offices in Napa Valley and New York. He also serves as executive director of Free the Grapes!, the presenting organization and beneficiary of the DTC Wine Symposium, now in its 15th year. The team at Benson Marketing Group coordinates the industry summit.

 

 


Nina Depiesse, DTC Manager, Long Shadows Vintners

The love of food, family and friends gathering, and travel began very early on for Nina – it was only natural that her passion for the enjoyment of life led her into the wine business. With over 15 years’ experience in the wine and food industry, Nina’s journey in the Washington wine scene has solidified her adoration of local wines while connecting to old world roots. As a graduate of Central Washington University, her Advertising Degree tapped into her creative and business-oriented side. Later on, she rounded out her education and dove into her passionate side head first when she received her Court of Master Sommelier’s Level 1 certification.
Most recently as the DTC Manager for Long Shadows Vintners, she has had the opportunity to spend several years cultivating relationships with her team and guests, sharing in stories and experiences that has shaped her as the hospitality driven professional she is today. Knowing that it’s not always what you know, but who you know, she has been fortunate enough to network and travel to some of her favorite wine regions of the world to extend upon her knowledge of Northwest wines.

With a thirst for learning and a hunger for creating memorable experiences, when she isn’t working Nina can be found reading cookbooks, enjoying new wines and whipping up new recipes (with wine pairings!) for friends and family.


Susan DeMatei, President, WineGlass Marketing

Susan DeMatei has over 30 years of luxury direct marketing experience, but in the past 16, she has worked exclusively in the wine industry. In 2012 Susan started WineGlass Marketing, a full-service direct marketing agency for the alcohol space. The firm is based in downtown Napa and supports domestic and international clients with both B2B and DTC marketing in digital as well as traditional channels. For the past two consecutive years, Inc. Magazine recognized WineGlass Marketing as the only Napa company listed in the top 250 hyper-growth tier of the “5000 Series California’s Top Companies”. WineGlass Marketing has also been recognized by the community winning the North Bay Bohemian “Best Creative Agency” spot for 2021 as well as being honored by her clients in the North Bay Business Journal as Napa’s “Best Company to Do Business With.” Susan holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers, a Certified Specialist in Wine/Wine Education with the Society of Wine Educators, and awarded a DMA (Direct Marketing Association) award for strategic excellence. She is the marketing columnist for Grapevine Magazine and a frequent freelance writer and speaker at conferences. Susan also is the marketing instructor at WISE and an adjunct professor and lecturer at the Institute for Enology & Viticulture at Walla Walla Community College.

 


Barbara Gorder, President/Owner, Undisclosed Location, Inc.

Barbara is a graduate of Northwestern University with extensive senior level corporate, entrepreneurial and advertising agency experience having been an executive creative director, brand strategist, marketer and relationship builder. With broad marketing and advertising expertise across all channels and disciplines with an emphasis in technologies, she has helped to build and design some of the world’s most powerful brands over the past 20 years. She is known as a producer of innovative branding and advertising in wine, beauty, athletics, health and spirits categories, and has received the Coty Award, Clios, Addys, and been a finalist for Cannes Lions. Barbara is the keynote committee chair for the DTC Wine Symposium and serves on the Board of the Children’s Museum of Sonoma County.

 


Chris Grossman, Direct to Consumer Operations Manager, Chateau Montelena

Chris serves as the Direct to Consumer Operations Manager at Chateau Montelena. In his role, he oversees many facets of the winery’s DTC portfolio, including membership, ecommerce, email marketing, events, outbound sales, and general customer service, bringing Chateau Montelena to customers nationwide. Chris is a Certified Specialist of Wine and has participated in presenter roles at several industry conferences, including the Wine Institute Technology Symposium and the DTC Wine Symposium. He also serves on the board of the Calistoga Wine Growers Association. Prior to joining Montelena, he held a variety of roles in the luxury resort industry, bringing a wealth of hospitality and business knowledge to Montelena.

 


Meredith Hayes, Director, DTC Sales and Marketing, Ram’s Gate Winery

With more than 15 years in marketing and managing customer-centric strategies in the art and wine industries, Meredith currently leads the DTC, brand marketing and distribution programs at Ram’s Gate Winery. Her experience includes growing membership, expanding ecommerce sales and driving traffic to art museums and tasting rooms in New Zealand, Arizona and California. With a love of travel, wine and good food, she’s a champion of the wine industry and has enjoyed visiting many of the exciting wine regions of the world. Originally from New England, she is a graduate of Northeastern University in Boston is thrilled to be a part of the food and wine scene in Sonoma County.

 


Leah McNally, Senior Manager Digital Customer Engagement & Loyalty, Ste. Michelle Wine Estates.

As a fourteen year veteran of winery DTC sales, Leah manages the eCommerce and email marketing for the Ste. Michelle Wine Estates DTC brands across Washington, Oregon and California. Her experience includes managing operations, club and ecommerce sales. In 2015 Leah received a Ste. Michelle Wine Estates Cheers Award in the Energizing Customers category for her contribution to outstanding results in the DTC channel. She has an MBA in Wine Business from Sonoma State University. Along with wine, Leah enjoys working with the community through the Direct To Consumer Symposium steering committee, as a mentor for women in business, and as a small business owner selling handmade crafts via online sales.

 


Ron Scharman, CEO, Astra Digital

Ron has been an instructor for 7 years at Sonoma State’s Wine Business Institute, where he teaches courses in Direct to Consumer Marketing and eCommerce for the Wine Industry. Prior to Astra, he was COO of Chatterbox Wine Marketing and VinoVisit.com. Ron served for 7 years as President of eWinery Solutions(Now VinSuite), has extensive experience as a COO and CEO outside of the wine industry, and spent time in investment banking in New York City with major financial institutions. Ron received his MBA in Finance from Cornell University’s Johnson School of Management, and his B.S. degree in Agricultural Economics from Cornell University.

 


Patricia O’Brien, Vice President, Sales and Operations, Danza del Sol Winery

As Vice President of Sales and Operations for Danza del Sol Winery, Patricia O’Brien is responsible for the success of the company’s five (DTC) revenue channels tasting room, wine clubs, gift shops, events and tour departments.

Patricia began her career in DTC, 13 years ago as the Wine Club Manager at Miramonte Winery. Then in 2010 she joined the management team to start Danza del Sol Winery. Her experience working in DTC has been in tasting room management, wine club management, email marketing, ecommerce and operations.

Over the last ten years, Patricia has played a pivotal role in the strategic growth of the company’s DTC businesses. A metric-driven leader, and versed in relationship-focused customer service, Patricia has guided the company’s wine clubs since their successful launch in 2010, managed e-mail and web marketing initiatives, and has overseen all DTC channels across both winery brands.

For the past 20 yrs she’s been married to her best friend, Patrick O’Brien and raising three amazing children ages 25, 17, 9. When she not doing the “wine thing” as her kids call it, she’s carpooling to club soccer team training, piano & guitar lessons or call her oldest who lives in Ohio.

 


Kelly Petrillo, Director of Hospitality, Materra | Cunat Family Vineyards

With over 20+ years of experience in Sales and Hospitality. Kelly Petrillo was born and raised in the mild climate of Northern California. She graduated with a BA in Liberal Studies from Chapman University. Her undergraduate degree brings a unique lens to overseeing Materra | Cunat Family Vineyards Hospitality Team as the Director of Hospitality.

After graduation, she proceeded to work in a fast-paced customer service environment. Passionate about wine and people, the move to working in the Napa Valley wine industry was a natural fit. Kelly’s passion for wine pushed her to pursue further education within the industry. A recent graduate of Sonoma State University, March 2021 with a Global Executive MBA in Wine Business Management.

Kelly is the Board President of Women for WineSense Napa/Sonoma Chapter, Volunteers as a Mentor with the Roots Fund and is also on the Sonoma State MBA Alumni Forum Leadership Team.

Kelly has a love and appreciation for California wines, craft beer, kayaking, fishing, traveling, and enjoying life with her family and friends.

 


Jessah Diaz, Assistant Manager, Consumer Relations-Wine Club, Pernod Ricard USA

Jessah is an experienced manager in wine sales specializing in direct-to-consumer initiatives, eCommerce, and accelerated wine club growth. At Pernod Ricard USA, she has successfully helped to generate new revenue through her focus on user experience for newly developed eCommerce sites, customer service, marketing strategy, and new business development. Her prior experience in wholesale distribution at Southern Glazer’s Wine & Spirits informs her work today and provided an early start with a diverse portfolio of brands from Constellation to Pernod Ricard. Jessah is a WSET Level II graduate with Distinction, and she is currently studying for the WSET Level III. She is a McBride Sisters Scholarship recipient and is currently pursuing a Wine Business Management certificate at Sonoma State University. Originally from New York City, she lives in Lake County and enjoys running in the beautiful landscape and spending time with her two dogs.