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Barbara Gorder

Barbara Gorder

Keynote Sub-Committee Chair | President, Undisclosed Location, Inc.

Barbara Gorder, the President of Undisclosed Location, a marketing consultancy in Sonoma County, brings a wealth of marketing knowledge across luxury wine and CPG categories. Her expertise in Strategy, Branding, Packaging, and Advertising has been honed over 30 years. She developed her leadership and management skills during her tenure at Leo Burnett and DDB in Chicago, where she was recognized with every industry creative award: D&AD, Mobius, Coty, Clios, Addys, and Cannes Lions. For 14 years, she has utilized her national network for the DTC Wine Symposium, curating the best marketers, media, and trend speakers to benefit the wine industry. Barbara also partners with her husband, Tim Farley, on the Farley Family Charitable Trust, supporting North Bay 501(c)(3)s. In her free time, she enjoys hiking on Sonoma Mountain with her dog, Buck.