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Kelly Mantel

Director, DTC Marketing & eCommerce, Harney Lane Vineyards

Kelly is a strategic digital marketing and eCommerce executive with over 15 years of experience in the wine, destination, and CPG sectors. As the Director of DTC Marketing & eCommerce at Harney Lane Vineyards, he’s driving DTC performance across the full customer lifecycle. 

An active thought leader and frequent speaker within the wine community, Kelly serves on the steering committee to help brands navigate digital transformation, optimize their technology stacks, and deliver frictionless, luxury consumer experiences that drive strategic DTC growth.

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