Kelly serves as the Director of DTC Marketing and eCommerce at Harney Lane Vineyards in the heart of Lodi Wine Country. As a key member of the senior leadership team, he drives brand strategy and oversees an array of integrated marketing initiatives, including advertising, PR, partnerships, special events, and immersive experiences. In addition to his marketing role, Kelly is a passionate wine instructor, conducting training classes and workshops tailored for both consumers and hospitality professionals. Before joining the team in Lodi, Kelly led marketing strategy for wine and spirits brands with leading agencies in Central California. When he’s not marketing or instructing, you can find him grilling in the backyard and enjoying time with his wife and two small children.