The 2025 Program Is Coming Soon.
The Direct to Consumer Wine Symposium will now span three days, from January 21 through January 23, 2025. In that time our program will include:
- Opening day sessions and an evening reception put on in concert with See Monterey.
- Thought-provoking keynote addresses on topics such as the use of AI, Adaptive Leadership, and the current narrative surrounding wine in the media.
- Tradeshow of the industry’s leading suppliers.
- Actionable workshop sessions that will provide cutting-edge ideas you can integrate into your programs. We are currently requesting proposals for topics such as:
- Wine Club: Subscription models and best practices of luxury brands
- Metrics: Understanding data and creative collection strategies
- Events: Assessing ROI and reaching a millennial audience
- Email Marketing: Segmentation and customer journeys
- Social Media: Creating video content and working with influencers
- Advertising: Successful strategies with Meta, Google, podcasts and broadcast
- Diversity: How to ensure everyone hears your message
- Marketing Strategy: Understanding the marketing funnel and how to maximize your budget
- Technology: Understanding analytics and how to use AI
- HR: Employee development, cross-training, retention, and growth
- Brand Storytelling: Identifying and creating your story
- Luxury Marketing: What luxury means to the modern consumer and creating experiences to match
Register Today!
We can’t wait to see you at the Hyatt Regency in Monterey, CA. Click below to complete your registration and reserve your spot.