Brian is the founder of Cultivar Marketing, a sales and marketing agency that helps wineries increase profitability, optimize channel management, and provide a path for importers to launch their brands in the U.S. in the DTC and Wholesale channels. He has held multiple management positions during his wine and spirits career, most recently serving as CMO of Copalli Rum and GM of Mayacamas Vineyards. Before that, he was the Vice President of Sales and Marketing for Chateau Montelena. He is a former chair of the California Travel Association and a member of the DTCWS Steering Committee since its inception, serving as Conference Chair 2009-2012 and 2025. Brian is a sommelier, holds his CSW credential, and serves as a distinguished judge for the San Francisco International Wine Competition and San Francisco International Spirits Competition.