Patricia O’Brien is the Director of Operations & Marketing at Danza del Sol Winery and Masia de la Vinya Winery in Temecula, CA. Since the inception of both wineries in 2010 and 2015 respectively, she has focused on winery operations, data-driven sales, and marketing. Patricia manages all direct-to-consumer channels and leads the marketing team’s email and web marketing efforts for both brands. She holds a WSET Level II certification and is a Certified Hospitality Industry Professional (CHIP) for Temecula Valley. Additionally, she serves on the Marketing & Educational Committees for the Temecula Valley Winegrowers Heritage District. A California native, Patricia enjoys being a soccer mom and spending time with her husband of 23 years, Patrick, and their three children.