Plan Your Visit to DTC Wine Symposium 2027

2026 was bigger and better than ever. 22 States and 6 Countries participated in our programming last year. For 2027, we’re building on why everyone loves Monterey, California so much: the central location, natural beauty, and the fantastic food and wine scene. 2027 will also bring a DTC Open 9-hole Golf Tournament, a pre-conference wine tasting closer to the Hyatt Monterey, our Bring Your Own AVA Event Tuesday night at the hotel, and a ticketed cocktail party at the Monterey Bay Aquarium on Wednesday night. Our Early Bird ticketing will begin the first week in June, with registration, information, and ticketing for these events. Stay tuned for that announcement, with plenty of information on keynote speakers, some key workshop sessions, and appearances by our incredible sponsors!

We are conveniently located one hour from San Jose Airport and 7 minutes from Monterey Airport.

Conference events will begin on Tuesday, January 19th, with the golf tournament, wine tasting, opening our Trade Show, and our competitive Ultimate Hospitality Challenge, and wrap up at the end of the day on January 21st. We’re focusing our keynote sessions and content on a packed 2-day schedule, so plan to depart on Friday AM—or continue your time in Monterey!

We are working on a surprise event for late Thursday afternoon, you won’t want to miss.

Visit See Monterey HERE to make the most of your visit.

Map of California showing travel times from Monterey to various cities and airports, highlighted with orange dots—perfect for those looking to plan your visit efficiently.

Hyatt Regency Monterey

Hotel reservations are taken on a first-come, first-served, space-available basis.

Book Now

*To book by phone, call (888) 591-1234.
Reference group code "G-WINE".

Logo with a wine glass in a circle and text: Direct to Consumer Wine Symposium Free the Grapes.

January 19-21, 2027

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