WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing. Through its coursework and certification programs, WISE is committed to teaching the skill sets and general knowledge required of today’s wine industry direct-to-consumer (DTC) professionals. Although we are focused on this single sales channel, WISE takes a liberal arts approach – teaching our graduates how to think about DTC, what questions to ask, and various approaches to problem-solving. WISE graduates are not one-dimensional in their approach to the DTC opportunity. They are confident, decisive, and aware of the increasingly important role they play.
