Napa, CA, July 19, 2021 – Presented by and a fundraiser for Free the Grapes!, the popular Direct to Consumer Wine Symposium will take place January 19-20, 2022 at the Hilton Concord Hotel and virtually via livestream. The Symposium is the industry’s national conference on winery DTC sales and marketing. www.dtcwinesymposium.com
The 2021 event was 100% virtual, reaching a larger audience than ever before with 550 registrants from 21 states. Attendees experienced pre-recorded and live, multi-media presentations and case studies provided by speakers from within and outside the wine industry. The post-event survey reported 100% of respondents (49) would recommend the event.
“It’ll be the best of both worlds,” said Jeremy Benson, executive director, Free the Grapes! “As a hybrid conference, more DTC managers, winery owners, and sponsors will network in person and/or view the sessions at one’s convenience online.”
Attendees of the 2022 in-person conference, the 15th annual event, can expect two full days of programming with thought-provoking keynotes, practical workshop sessions, roundtable discussions on a variety of specific, current topics, as well as a tradeshow of the industry’s leading suppliers. Virtual attendees will have access to the same content with opportunities to join interactive sessions. Information on sponsorship, topics, speakers and new interactive sessions will be available on the Symposium’s website beginning in September.
For more updates, subscribe to the Free the Grapes! newsletter, https://freethegrapes.org/take-action/for-trade-professionals/ and follow the DTC Wine Symposium @DTCWS and on https://linkedIn.com/company/dtc-wine-symposium.
About the DTC Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states from 17 to 47 (as of August 2021) which represents 96% of the US population. The conference is the primary fundraiser for Free the Grapes! which executes state-specific advocacy campaigns encouraging consumers to write their legislators and working with media and advocacy groups to keep the issue alive in the media.
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Media Contact: Jeremy Benson, Benson Marketing Group, 917.633.6002, EXT 2, benson@bensonmarketing.com
