August 22, 2022 – The Steering Committee for the DTC Wine Symposium has identified potential DTC sales and marketing topics and seeks interested speakers for the 16th annual conference, which takes place January 18-19, 2023. The Workshop Sessions RFP is available online and submissions are due by September 30, 2022. https://dtcwinesymposium.com/program/
The summit, presented by and a fundraiser for Free the Grapes!, works closely with industry professionals to present case studies, supporting data, and solutions to common winery DTC challenges. Workshop Sessions provide a more tactical and often complementary counterpoint to the blue ocean topics covered in Keynote Sessions.
Topics for 2023’s Workshop Sessions are suggested but not required. Prospective speakers are welcome to submit their own ideas for topics and panelists. The 2023 Workshop Sessions RFP includes all information for prospective speakers, including benefits, guidelines, rehearsal requirements, and suggested topics:
- Brand strategy vs. marketing strategy
- Omnichannel marketing strategies
- DEI
- DTC pricing strategies
- Workplace culture
- Online scams circulating tasting rooms
- New ecommerce strategies
- DTC vs. wholesale
- Consumer event experiences
Winery and wine industry DTC professionals interested in speaking on a topic can find the RFP document at https://dtcwinesymposium.com/program/. Again, deadline for submissions to the Steering Committee is September 30, 2022. Questions can be directed to the Steering Committee here: https://dtcwinesymposium.com/contact/
About the DTC Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has funded the Free the Grapes’ PR campaign and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). Free the Grapes! works closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states, which have grown from 17 to 47 and represent 98% of the US population. The conference is the primary fundraiser for Free the Grapes! which executes state-specific advocacy campaigns encouraging consumers to write to their legislators and working with media and advocacy groups to keep the issue alive in the media in support of favorable legislation. https://dtcwinesymposium.com/
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Media Contact: Jeremy Benson, Benson Marketing Group, 917.633.6002, EXT 2. benson@bensonmarketing.com
