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Monterey, CA • January 21-23, 2025

DTCWS 2025: Make Your Way to Monterey

We’re excited to share that the 18th annual Direct to Consumer Wine Symposium will be held in Monterey, one of California’s most scenic wine destinations. The conference will be held January 21-23, 2025, at the Hyatt Regency in Monterey, CA. Complete your registration today to secure your spot!

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DTCWS 2025 at a Glance

What Can You Expect at This Year's Conference?

Continuing its tradition as the nation’s premier conference dedicated to direct-to-consumer sales and marketing for the wine industry, DTCWS 2025 promises to be bigger and better than ever! This year’s exciting updates include:

  • Beautiful Location: Welcoming you to Monterey, California
  • Expansive Tradeshow: Showcasing the industry's best service providers
  • Inspiring Keynotes: Featuring dynamic thought leaders
  • Tactical Breakouts: Discussing the hottest topics and trends
  • Engaging Meetups: Providing more opportunities to connect with peers

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We're Bringing The Wine Marketing Community Together.

DTCWS draws wine experts and enthusiasts from all around the country. Here’s a quick look at where our attendees have come from.

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DTCWS By The Numbers

50+ Experts

Learn from Marketing, Hospitality, Wine Club, and HR experts on the trends and topics impacting your business today.

94% Approval

Year over year, 94% of post-event survey respondents say they would recommend the conference to a colleague or friend.

400+ Attendees

More than 400 people with titles in marketing, wine club management, and hospitality management attend the conference each year.

10 Countries

DTCWS has hosted attendees from 10 countries around the world, which highlights the global impact of our direct-to-consumer sales and marketing efforts.

Direct to Consumer Wine Symposium attendees

Community & Connection

Who Will You See at DTCWS 2025?

The Direct to Consumer Wine Symposium is the conference for wine professionals of every level. Whether you're a thought leader and change-maker or just getting your start, this is where we gather the industry's best.

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    Sales, Marketing & Content Creators
    Conference workshops will provide actionable insights and strategies for digital marketing, DTC sales, and social media managers.

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    Hospitality & Service Professionals
    Session content, town hall, and consumer panel events offer innovative ideas and discussion for tasting room, events, and compliance specialists.

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    Membership & Loyalty Leaders
    Sponsors offer expertise and case studies designed to help wine club and private client directors grow their businesses and deepen relationships.

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    Managers & Executive Directors
    Everyone in the company — even VPs and C-Suite leaders — has the opportunity to make important connections through exclusive peer networking events.

Registration

We hope you’ll join us at the 18th annual Direct to Consumer Wine Symposium, presented by Free the Grapes! Select your registration package below and sign up today.

Student and Media registration packages are also available. Contact us for details.

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Individual

$795

Enjoy full access to the three-day conference and bonus content after the show.

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Group (3+)

$745

Save even more by registering with your colleagues. Get full access to the three-day conference and post-show content.

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Sponsors

Interested in becoming a DTCWS 2025 sponsor?

Now in its 18th year, the conference will include more ways to engage with your customers and prospects! In addition to the tradeshow, sponsor sessions, and other benefits, we’re adding new features, events, and expanding our demo and presentation spaces. Contact us to see what we can develop together.

See Our Sponsors Become a Sponsor

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Enolytics

We empower wineries to thrive, by leveraging the data that is already yours. We believe that data generates revenue, and that it is the deciding factor between wineries who succeed and those who do not. Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.

Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.

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Wineshipping

The most comprehensive alcohol logistics network in the U.S. Wineshipping is a tech-enabled third-party logistics (3PL) provider for the wine industry. With reliable service, warehouses near your customers, and innovative technology powering our network, we help improve transit times, lower shipping costs, and delight your customers.

For over two decades, we’ve helped some of the industry’s best brands optimize their warehousing, transport, and order fulfillment to sell more, work less, and delight their customers. Fulfilling wine is more than moving boxes, just like making wine is more than growing grapes. When we started Wineshipping from our garage in 1998, we were driven to fill the gaps we saw in the wine industry. We built our business to empower you to maximize orders across all your routes to market. What makes Wineshipping unique? Our fast and reliable service, warehouses near your customers, personalized support, and the innovative technology that powers our network… and that’s just the beginning.

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WeShip Express

Ship with confidence with the leading direct-to-consumer logistics provider for the alcohol beverage industry. Benefit from our 20+ years of experience in providing shipping and customized solutions in this highly regulated space. WeShip Express is a technology-driven shipping company with end-to-end package tracking, consumer notifications, and client dashboards for easy updates. With over 40 connected carriers strategically designed for each product type, we offer reliable and secure delivery services across the US. Our obsession with customer experience has made us the largest connected network for regulated delivery services in the country.

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Wine Industry Sales Education

WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing. Through its coursework and certification programs, WISE is committed to teaching the skill sets and general knowledge required of today’s wine industry direct-to-consumer (DTC) professionals. Although we are focused on this single sales channel, WISE takes a liberal arts approach – teaching our graduates how to think about DTC, what questions to ask, and various approaches to problem-solving. WISE graduates are not one-dimensional in their approach to the DTC opportunity. They are confident, decisive, and aware of the increasingly important role they play.

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Wine Institute

Since its founding in 1934, Wine Institute has helped guide the California wine industry through 90 years of growth and prosperity. Membership has increased from 42 wineries to over 1,000 today. Through the collective strength of this membership, Wine Institute works to ensure a favorable policy environment so wineries can focus on what they do best: producing world-class wines.

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WinePulse

WinePulse is the leading direct-to-consumer analytics platform for wineries. Composed of WinePulse Analytics, a DTC reporting solution, and ChatDTC, a cutting-edge AI-powered assistant to analyze POS data.

Say goodbye to the frustration of spreadsheets and complex data analysis. WinePulse provides a comprehensive view into your DTC performance across all channels – tasting rooms, wine clubs, events, and eCommerce.

Optimize your marketing campaigns and personalize customer experiences to ultimately drive sales, build stronger customer relationships, and increase DTC team productivity.

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Monterey County Vintners & Growers

Monterey County Vintners & Growers Association promotes the area's leadership in the art, science, and business of winemaking. Our Monterey County story is bigger than wine, but we proudly let wine tell our story. Monterey Wine Country is a gem in a region known as a veritable treasure trove of fun and natural wonder. Monterey's breathtaking vistas, sprawling terrain, and coastal splendor perfectly complement our exceptional wines and unequaled hospitality. Discover, explore, and embrace the pride of the Monterey Wines Community.

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Corksy

Corksy is a full ecosystem of technology, services and channels to take your winery’s direct-to-consumer business to the next level. Built to drive more revenue and provide better customer experiences. Corksy sits where digital innovation meets the heart of winemaking. We're not just a platform; we're partners in your growth journey. Combining our expertise in Direct-to-Consumer dynamics, Software as a Service innovation, and the intricacies of the Wine industry, we craft experiences that help wineries thrive in the digital age.

What sets us apart? It's not just our industry knowledge. We're backed by forward-thinking venture capitalists and business accelerators, making us the fastest-growing platform out there. Corksy isn't just a tool; it's your ally, bridging tradition and technology seamlessly. Join us in cultivating success, one grape at a time. Welcome to Corksy, where your winery's story of growth truly begins.

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Wine Service Cooperative

Wine Service Cooperative offers an integrated suite of DTC and wholesale storage and fulfillment solutions that leverage best-in-class technology. More unique is our cooperative business model, which ensures that a percentage of every dollar spent is returned to you in dividends. 

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vinSUITE

vinSUITE's all-in-one winery software streamlines operations by bringing your winery experience online and connecting tools to help you manage customers. Founded by wine industry veterans, vinSUITE offers wineries of all sizes a software solution to meet their eCommerce and Wine Club needs.