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Monterey, CA • January 21-23, 2025

DTCWS 2025: Make Your Way to Monterey

We’re excited to share that the 18th annual Direct to Consumer Wine Symposium will be held in Monterey, one of California’s most scenic wine destinations. The conference will be held January 21-23, 2025, at the Hyatt Regency in Monterey, CA. Complete your registration today to secure your spot!

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DTCWS 2025 at a Glance

What Can You Expect at This Year's Conference?

Continuing its tradition as the nation’s premier conference dedicated to direct-to-consumer sales and marketing for the wine industry, DTCWS 2025 promises to be bigger and better than ever! This year’s exciting updates include:

  • Beautiful Location: Welcoming you to Monterey, California
  • Expansive Tradeshow: Showcasing the industry's best service providers
  • Inspiring Keynotes: Featuring dynamic thought leaders
  • Tactical Breakouts: Discussing the hottest topics and trends
  • Engaging Meetups: Providing more opportunities to connect with peers

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We're Bringing The Wine Marketing Community Together.

DTCWS draws wine experts and enthusiasts from all around the country. Here’s a quick look at where our attendees have come from.

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DTCWS By The Numbers

50+ Experts

Learn from Marketing, Hospitality, Wine Club, and HR experts on the trends and topics impacting your business today.

94% Approval

Year over year, 94% of post-event survey respondents say they would recommend the conference to a colleague or friend.

400+ Attendees

More than 400 people with titles in marketing, wine club management, and hospitality management attend the conference each year.

10 Countries

DTCWS has hosted attendees from 10 countries around the world, which highlights the global impact of our direct-to-consumer sales and marketing efforts.

Direct to Consumer Wine Symposium attendees

Community & Connection

Who Will You See at DTCWS 2025?

The Direct to Consumer Wine Symposium is the conference for wine professionals of every level. Whether you're a thought leader and change-maker or just getting your start, this is where we gather the industry's best.

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    Sales, Marketing & Content Creators
    Conference workshops will provide actionable insights and strategies for digital marketing, DTC sales, and social media managers.

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    Hospitality & Service Professionals
    Session content, town hall, and consumer panel events offer innovative ideas and discussion for tasting room, events, and compliance specialists.

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    Membership & Loyalty Leaders
    Sponsors offer expertise and case studies designed to help wine club and private client directors grow their businesses and deepen relationships.

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    Managers & Executive Directors
    Everyone in the company — even VPs and C-Suite leaders — has the opportunity to make important connections through exclusive peer networking events.

Registration

We hope you’ll join us at the 18th annual Direct to Consumer Wine Symposium, presented by Free the Grapes! Select your registration package below and sign up today.

Student and Media registration packages are also available. Contact us for details.

Individual Registration top banner

Individual

$650*

$795
Early Bird Discount

Take advantage of our Early Bird pricing and save $145 off the full ticket price! Enjoy full access to the three-day conference and bonus content after the show.

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*Early bird discount window ends November 1, 2024.

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Group (3+)

$600*

$745
Early Bird Discount

Save even more by registering with your colleagues. This option offers the most value and gives you full access to the three-day conference and post-show content.

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*Early bird discount window ends November 1, 2024.

Sponsors

Interested in becoming a DTCWS 2025 sponsor?

Now in its 18th year, the conference will include more ways to engage with your customers and prospects! In addition to the tradeshow, sponsor sessions, and other benefits, we’re adding new features, events, and expanding our demo and presentation spaces. Contact us to see what we can develop together.

See Our Sponsors Become a Sponsor

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Wine Institute

Since its founding in 1934, Wine Institute has helped guide the California wine industry through 90 years of growth and prosperity. Membership has increased from 42 wineries to over 1,000 today. Through the collective strength of this membership, Wine Institute works to ensure a favorable policy environment so wineries can focus on what they do best: producing world-class wines.

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Monterey County Vintners & Growers

Monterey County Vintners & Growers Association promotes the area's leadership in the art, science, and business of winemaking. Our Monterey County story is bigger than wine, but we proudly let wine tell our story. Monterey Wine Country is a gem in a region known as a veritable treasure trove of fun and natural wonder. Monterey's breathtaking vistas, sprawling terrain, and coastal splendor perfectly complement our exceptional wines and unequaled hospitality. Discover, explore, and embrace the pride of the Monterey Wines Community.

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Wine Service Cooperative

Wine Service Cooperative offers an integrated suite of DTC and wholesale storage and fulfillment solutions that leverage best-in-class technology. More unique is our cooperative business model, which ensures that a percentage of every dollar spent is returned to you in dividends. 

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Commerce7

Commerce7 empowers wineries with the right tools to deliver exceptional customer experiences every step along the way. From personalized experiences, to easy and intuitive commerce, and streamlined workflows, Commerce7 has all of the solutions you need. Ready to create better shopping experiences?

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experi

experi understands the unique power of travel. It etches key moments into your memory, helps you understand the world a bit better, and connects you to people along the way. Deep, meaningful travel experiences shared with friends and family are transformative. Time is short, which makes learning, connecting, and experiencing the world together with those that share your passion that much more precious. experi was founded to create and share these unique opportunities and experiences with others. Based on Bainbridge Island with partners around the world, our team of service-oriented professionals is focused on the same mission. We don’t go everywhere. We don’t do everything. But we believe the destinations and travel experiences we offer are the best in the world and many of our guests agree.

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Vinovae

We are the creators of Vinottes: designed to boost your international visibility while reducing shipping expenses by a factor of ten. Experience the epitome of customization with our range of products. We take pride in customizing Vinottes, tasting boxes, and cases to perfectly align with your unique needs and requirements. Allow us to bring your vision to life with our personalized offerings and tasting solutions.

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VinesOS

VinesOS gives you a 360° view of your DTC sales. Manage all your channels in one winery software platform. Get insights on sales by location, channel, products, and customer. You can do it all with VinesOS! Simplify management across all DTC channels on a single platform: Point of Sale, Clubs, eCommerce, and Reservations. Gain valuable insights into sales based on location, channel, products, and customers. Built for your bottom line with flat-rate pricing, no hidden fees, and no extra apps required, VinesOS is the truly all-in-one platform for the wine industry.

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Copper Peak Logistics

Copper Peak Logistics specializes in the art of fulfilling your brand promise to your consumer. Our services are custom crafted to support you as you create, market, store, pack, and deliver your passion to people across the nation. Every varietal, every vintage has its own unique qualities. And every winery faces its own unique challenges. That’s why we tailor your fulfillment program to ensure you receive unparalleled service aligned with your business goals to exceed each winery patron’s expectations.

We are a privately owned business with over 40 years of experience in the logistics industry. Our shipping coverage reaches 90% of U.S. customers in just 1-2 days from facilities in CA and MO. We are a seamless extension of our wineries and winemakers, becoming one with them, and creating long lasting relationships.