DTCWS at a Glance

What Can You Expect at The Conference?

Continuing its tradition as the nation’s premier conference dedicated to direct-to-consumer sales and marketing for the wine industry, DTCWS will not disappoint. You can expect:

Beautiful Location: Welcoming you to Monterey, California
Expansive Tradeshow: Showcasing the industry's best service providers
Inspiring Keynotes: Featuring dynamic thought leaders
Tactical Breakouts: Discussing the hottest topics and trends
Engaging Meetups: Providing more opportunities to connect with peers

We're Bringing The Wine Marketing Community Together.

DTCWS draws wine experts and enthusiasts from all around the country. Here’s a quick look at where our attendees have come from.

DTCWS By The Numbers

50+ Experts

Learn from Marketing, Hospitality, Wine Club, and HR experts on the trends and topics impacting your business today.

94% Approval

Year over year, at least 94% of post-event survey respondents say they would recommend the conference to a colleague or friend.

400+ Attendees

More than 400 people with titles in marketing, wine club management, and hospitality management attend the conference each year.

10 Countries

DTCWS has hosted attendees from 10 countries around the world, which highlights the global impact of our direct-to-consumer sales and marketing efforts.

Direct to Consumer Wine Symposium attendees

Community & Connection

Who Will You See at DTCWS?

The Direct to Consumer Wine Symposium is the conference for wine professionals of every level. Whether you're a thought leader and change-maker or just getting your start, this is where we gather the industry's best.

Sales, Marketing & Content Creators
Conference workshops will provide actionable insights and strategies for digital marketing, DTC sales, and social media managers.
Hospitality & Service Professionals
Session content, town hall, and consumer panel events offer innovative ideas and discussion for tasting room, events, and compliance specialists.
Membership & Loyalty Leaders
Sponsors offer expertise and case studies designed to help wine club and private client directors grow their businesses and deepen relationships.
Managers & Executive Directors
Everyone in the company — even VPs and C-Suite leaders — has the opportunity to make important connections through exclusive peer networking events.

Registration

We hope you’ll join us at the 19th annual Direct to Consumer Wine Symposium, presented by Free the Grapes! Stay tuned for more details on registration for 2026, when announced.

Student and Media registration packages are also available. Contact us for details.

Interested in becoming a DTCWS sponsor?

The conference continues to include more ways to engage with your customers and prospects! In addition to the tradeshow, sponsor sessions, and other benefits, we’re adding new features, events, and expanding our demo and presentation spaces. Contact us to see what we can develop together.

Become a Sponsor