Napa, CA, January 12, 2022 – The 15th annual DTC Wine Symposium will feature a virtual tradeshow of live demos, videos, and information on products and services that address common challenges. The DTC Wine Symposium, presented by and a fundraiser for Free the Grapes!, is the wine industry’s national summit on direct-to-consumer sales and marketing. The Symposium will be held virtually January 19-20, 2022 and provides a one-stop shop for winery executives determining their supplier roster for 2022.
A sampling of exhibitor products and services:
The All-New WineDirect: Welcome to the big time – The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. This new platform combines modern technology and best of breed partners with WineDirect’s years of beverage DTC expertise to provide wineries the tools for the omni-channel experiences today’s wine buyers expect. With The All-New WineDirect, wine industry commerce finally comes of age.
FedEx offers advanced information logistics with PeriShip and frictionless Ecommerce experiences with ShopRunner – While last mile intervention is its core area of expertise, PeriShip has developed systems and processes to best manage end-to-end shipment journeys and proactively communicate with shippers and recipients. It operates 24/7/365 and provides self-serve options and omnichannel communications to enhance customer experience. The PeriShip platform offers a blended approach which includes FedEx data and real-time visibility into the shipment’s journey. In addition to PeriShip’s capabilities, FedEx clients can take advantage of ShopRunner’s frictionless Ecommerce experience through a comprehensive product suite focused on the entire customer journey, keeping acquisition costs low and retention high. On the consumer side, ShopRunner connects its millions of high value members to convenient Free 2-Day Shipping and Free Returns as well as exclusive, member-only offers and benefits from their favorite stores.
Meet the WineHive – Your new tabletop or wall-mounted wine display! – Modeled after the honeycomb structure, the WineHive was designed with customization in mind. Depending on your personal or professional needs, our WineHive is here to take the design stress away and allow you to make the most of your display. Our modular honeycombs allow simple, in-home displays to large, wall-filling restaurant displays. As a tribute to the design’s inspiration, 1% of every WineHive order is donated to Washington State University’s Pollinator Program.
Sovos ShipCompliant releases 2022 DTC wine shipping report – The Direct-to-Consumer Wine Shipping Report, an annual collaboration between Sovos ShipCompliant and Wines Vines Analytics, is the most accurate representation of the U.S. DtC wine shipping channel and provides the latest information on growth trends, changes in price per bottle shipped, regional demand, varietal trends and more. The new report will cover all of 2021 and reveal to what extent and how ongoing pandemic-related concerns impacted consumer behavior in the DtC wine channel.
FlyWithWine is offering even more customizable options – Express yourself with a new selection of colors for our customer-favorite 5-bottle Piccolo! Our Piccolo is available in all three colors that once were only options for our larger pieces. We’re also excited to share that we have released a new and improved DIY insert! Whether you’re traveling with wine, beer, spirits, or other getaway essentials, our new custom inserts handle all of your travel needs and pair perfectly with the latest colors.
Create better shopping experiences with Commerce7 – Commerce7 makes it easy to provide your customers with the best shopping experience possible, regardless of channel. Commerce7’s Ecommerce, POS, Clubs & Subscriptions, Payments, CRM, and Reservation tools empower wineries with the tools they need to create great shopping experiences. At Commerce7, we believe that customer experience is the #1 reason a customer chooses a brand. Commerce7’s tools have been designed to help you treat your customers as individuals and personalize their club, Ecommerce, and tasting room experience. Commerce7’s tools are purpose-built for the wine industry and have been designed to make shopping online and in your tasting room easier.
Enolytics, accelerating your DTC growth – In today’s climate, growing your DTC business means shifting seamlessly between in-person and digital worlds. Navigating critical data analytics to help you grow both channels should not be “another challenge”, but rather a tool to accelerate your sales and marketing programs. Enolytics pulls your customer data directly from POS platforms like WineDirect & Commerce7 and transforms your information into an intuitive and user-friendly analytics platform. Ultimately, providing you deeper knowledge about your customers, critical metrics around your wine club and tasting room, and easy access to segmentation for higher producing marketing campaigns.
Liviri keeps premium wine in transit year-round – Safeguard fine wine in transit with reusable Vino containers that bring together powerful insulation, sustainable circular logistics and user-friendly functionality for a superior direct to consumer shipping experience. Liviri Vino wine shipping containers are designed for safe, cost-effective ground shipping that eliminates weather holds and allows year-round wine deliveries. Since the entire container is reusable, it’s also a solution that eliminates expanded polystyrene, corrugate and ice packs for a more sustainable future. Liviri Vino4 and Vino6 are available now on Liviri.com.
WISE launches new leadership classes – WISE Academy prides itself on listening to the needs of the industry and offering classes and services to help our winery partners succeed. Our newest series of classes (last year was focused on virtual experiences) will focus on leadership – managing oneself, managing others, managing teams, and more – to help managers become true leaders. Classes will be modular so attendees can take sessions to focus specifically on their needs and interests, while a combination of modules will enable attendees to achieve certifications.
Pratt Industries sustainable direct to consumer packaging – Ecommerce shipments continue to surge as we enter 2022. As your orders arrive at doorsteps, consumers are looking for curbside recyclable packaging. Pratt Industries has partnered with Flexi-Hex to exclusively provide a sustainable alternative for protection of bottles in parcel shipments in the US. Pairing the Flexi-Hex with the proper corrugated solution, the system provides a proven high level of protection. The expandable inserts hold and cushion individual bottles. Flexi-Hex saves inventory space, pack time, and provides a consistent consumer opening experience. Available in single and multipack options for shipment.
RedChirp’s new complete texting platform for wineries – No one answers their phones anymore. We all get too much email. But everyone reads and responds to their text messages. RedChirp has worked with some of the most respected wineries to create a complete texting solution for DTC sales and operations. RedChirp includes web chat, payment requests, bulk texting and automation. Use it for one-on-one conversations, automated shipment notifications, text marketing and bulk outreach to members about declined cards, upcoming club shipments, delinquent pickups and more.
Introducing DTC analytics for email campaigns by WinePulse and Digimatic – This exciting new partnership provides wineries with analytics reports that combine email campaigns data provided by Digimatic with sales metrics calculated by WinePulse. Wineries can see in a central location the number of emails sent, the Open Rate, the Click Rate of their campaigns, as well as the Order Conversion Rate, Average Order Value and Total Sales generated by each campaign. Wineries can use these data to improve their email marketing ROI, increase the Sales and Conversion Rates of their email campaigns, and automatically measure over time the impact of email automation, content optimization, and data segmentation.
Activ8 Commerce launches browser-based back-office interface – In 2021, driven by user request, Activ8 Commerce went a step further and launched a browser-based back-office interface to bring familiarity and ease-of-use to the system. Activ8 Commerce is now easily learned and used by hundreds of wineries nationwide. It provides a more complete solution, requiring fewer third-party apps to market, sell, ship and manage the simple to the most robust DTC wine sales programs.
Additional exhibitors at the DTC Wine Symposium include UPS, Wine Institute, Napa Vintners, Captina LLC, Cooper Peak Logistics, and more. For more information, visit https://dtcwinesymposium.com/sponsors/.
About the DTC Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states from 17 to 47 (as of this writing) which represent nearly 98% of the US population. The conference is the primary fundraiser for Free the Grapes! which executes state-specific advocacy campaigns encouraging consumers to write their legislators and working with media and advocacy groups to keep the issue alive in the media.
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