Topics: Managing a multigenerational workforce, engaging “wine speak,” generating conversations, and an update on state legislation
Napa, CA, November 2, 2021 – The DTC Wine Symposium has announced its keynote presentations for the wine industry’s national summit on direct-to-consumer sales and marketing, scheduled for January 19-20, 2022. www.dtcwinesymposium.com
- “Language of Wine” will be presented by Evan Goldstein, President and Chief Education Officer for Full Circle Solutions, and Ed Feuchuk, General Manager for Farm Collective Napa Valley. Isis Daniel, The Millennial Somm, will moderate the conversation. This keynote will cover how to engage broader audiences using both traditional and modern “wine speak” while remaining accurate and pertinent.
- “Free the Grapes! Update/State of the States Legislative Summary” will be presented by Jeremy Benson, Executive Director, Free the Grapes! and Steve Gross, Vice President, State Relations of Wine Institute, respectively. This annual update covers consumer activations by Free the Grapes!, and the implications of recent legislative wins and priorities for winery compliance in 2022.
- “Generational Workforce Optimization in a Post Pandemic World” will be presented by Jeff Butler, author and workplace strategist helping organizations create workplaces where employees thrive. The presentation will include actionable strategies to manage winery cross-generational challenges and turn the multigenerational workforce into a competitive advantage.
- “Igniting a Conversation” will be presented by Alaina Merrill, Director of Media Relations at Angi and Co-Founder and Director of Marketing and Communications for RISE Zambia; and Cheri Carpenter, Founder and Owner of Better Said LLC, Director of Communications for She Runs It, and senior advisor at MediaLink. They will discuss how to use a harmonious balance of paid, owned, and earned opportunities to generate attention and gain marketing velocity.
More information on topics and speakers will be added to the event website as they are finalized at www.dtcwinesymposium.com/program. Early bird registration discounts expire December 18 and are available for those attending the conference in person or participating virtually.
About the DTC Wine Symposium
The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states from 17 to 47 (as of October 2021) which represent 96% of the US population. The conference is the primary fundraiser for Free the Grapes! which executes state-specific advocacy campaigns encouraging consumers to write their legislators and working with media and advocacy groups to keep the issue alive in the media.
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Media Contact: Jeremy Benson, Benson Marketing Group, 917.633.6002, EXT 2. benson@bensonmarketing.com
