From SOP to Story: Creating Culture Through Training
Patricia O’Brien | Chief Operating Officer, Callaway Vineyard & Winery Let me be…
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Wine Clubs Are Cooked. AI Will Help Fix Them.
Ed F. | General Manager, Tank Garage Winery-Farm Collective Napa Valley I purchased
95% of wine consumers will never step foot in your tasting room.
Meredith Hayes | Wine Marketing consultant How do you create a human connection
What are successful wineries doing?
Vicki Tomiser | Elevator in Chief, Wine Flight Consulting As part of the
The Wine Industry’s Blind Spot: Why We’re Missing the Next Generation (And How to Fix It)
Isis Daniel | The Millennial Somm The wine industry has a blind spot,
Understanding Customer Acquisition Cost: A Winery Marketing Game-Changer
Brian Baker | Founder, Cultivar Marketing During my early winery career, I had
Why Companies Must Listen to Their Customers (Or Risk Everything)
C. James Lovaas, MBA, AFFi, FCA | DTC Operations Manager, Wente Family Estates
Free Tastings Won’t Fix This: Why Wine Country Needs More Than Discounts to Win Back Visitors
Susan DeMatei | President, WineGlass Marketing Lately, I’ve noticed a growing trend: wineries
Get It Together, California Wine Country
Jessah Diaz, WSET II | Director of DTC, Cakebread Cellars Recently, I was