Laura Perret Fontana| Founder, LPF Digital Marketing
The DTC Wine Symposium will be coming back to Monterey, CA January 18–20, 2027! The event has come a long way over the past 20 years, as has the DTC world itself. I first started working with the symposium quite a few years ago…anybody else remember the South San Francisco days? It’s remarkable to see how the event has evolved alongside the industry, now firmly rooted in Monterey as the go-to gathering for serious DTC professionals.
This milestone is also about the people who built it. Longtime partners like @Copper Peak Logistics, a 20-year DTCWS sponsor, is also celebrating their own 20th, represent the consistency and collaboration that have shaped the industry. There’s real value in showing up, reconnecting, and celebrating that shared progress. It’s a rare opportunity to be in the room with the people driving the industry forward.
From both an industry veteran and digital marketing agency owner perspective, the ROI is clear. The symposium delivers practical, actionable insights you can apply immediately, a front-row view into what’s next, and the kind of connections that drive real business growth.
Just as important, the value extends far beyond the keynotes and sessions. The networking! From golf (new this year) to curated wine tastings and the cocktail party at the Monterey Bay Aquarium, they all create meaningful opportunities to connect. With attendees from 22 states and 6 countries, these moments strengthen relationships and reinforce the sense of community that continues to define and elevate wine DTC.
If you’re serious about DTC, it’s not just worth attending, it’s one of the smartest investments you can make. See you in Monterey, CA January 18-20, 2027!