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Six Ways to Uncover Sales in Silent Segments

June 11, 2025

Kelly Mantel | Director, DTC Marketing & eCommerce, Harney Lane Vineyards We’re all

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About Us

Free the Grapes! was established in 1998 by the Wine Institute, Wine America, Napa Valley Vintners, Family Winemakers of California, and the Coalition for Free Trade.

The mission for Free the Grapes is to ensure consumer choice in wine. We execute state-specific campaigns, including media outreach and consumer engagement tactics, to support favorable bills that help grow the DTC marketplace for wineries through legal, regulated direct-to-consumer shipments. The Direct to Consumer Wine Symposium and the Free the Grapes Board strive to bring education, relevance, and connectivity to the Wine Industry. We raise funds to support Free the Grapes' mission and winemakers throughout the U.S with the Symposium. Thank you for supporting us.

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2027 Direct to Consumer Wine Symposium

Join us in Monterey for the nation's premier winery DTC sales and marketing conference. January 19-21, 2027.

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