John Cedillo III
Chief Experience Officer, Be Hospitable Consulting
John Cedillo III is the Chief Experience Officer of Be Hospitable Consulting, where he partners with wineries and hospitality brands to grow wine clubs, elevate guest experiences, and build lasting loyalty. With over 20 years in hospitality—including leadership roles at William Chris Vineyards, Hilton, Disney, and Pyramid Global—John brings a proven ability to turn service into storytelling. He holds a WSET Level 2 certification, an Unreasonable Hospitality certification, and a degree from the University of Central Florida, blending operational expertise with a deep passion for people. Through Be Hospitable, John helps businesses create unforgettable moments that drive revenue and connection. His mission: to help the Texas wine industry earn global recognition through meaningful experiences and unforgettable hospitality.