Heather Daenitz
Craft & Cluster
Heather Daenitz is a wine industry photographer and marketing strategist based in Santa Barbara Wine Country. Through her business, Craft & Cluster, she helps small wineries connect with their audiences through honest, behind-the-scenes photography and practical & sustainable marketing strategy. Her work has appeared in Wine Business Monthly, Sunset Magazine, Edible San Luis Obispo, and Decanter.
In 2025, Heather was named Wine Photographer of the Year in the World Food Photography Awards, a career milestone that deepened her commitment to telling real stories from the vineyard and cellar. That same drive fuels her work as the writer and host of The Wine Marketing Field Guide, a Substack newsletter and podcast where she breaks down clear, actionable DTC marketing advice for busy wine professionals.