Napa Valley Vintners is a nonprofit trade association that has been cultivating excellence since 1944 by inspiring its members to consistently produce wines of the highest quality, to provide environmental leadership, and to care for the extraordinary place they call home. Through its signature marketing programs, industry advocacy, and comprehensive member resources, they work continuously to be the voice of the Napa Valley wine industry. Napa Valley Vintners strives to be the essential trade organization for any vintner producing Napa Valley wine in the Napa Valley.