Awtomic
Awtomic — The Wine Club Platform for Shopify
Awtomic brings the wine club into the modern DTC era without asking wineries to abandon what works. Built on Shopify, Awtomic powers tiered club memberships, allocation releases, customizable shipments, and subscriptions for wineries ranging from cult producers to multi-brand estates — including HALL, Silver Oak, and Turley Wine Cellars.
Wine selling, the way wineries actually run it. Awtomic supports the full traditional program: club tiers with member pricing and benefits, allocation releases with tiered access windows and wishlists, batched club shipments on your release calendar, and signups that work in the tasting room as well as online. Members manage everything themselves in a branded portal — swapping bottles, customizing shipments, updating cards and addresses, sending gifts — which means fewer support calls and happier members.
Modern growth built in. Because Awtomic runs on Shopify, wineries get the world's best ecommerce ecosystem out of the box: one customer record across web, club, and tasting room; native integrations with Klaviyo, POS, and the full Shopify app landscape; and DTC tools proven far beyond wine — build-a-box customization, retention rewards, win-back offers, and analytics that show club health at a glance.
Migration without the fear. The number-one reason wineries stay on aging platforms is the club itself: the cards, the schedules, the member history. Awtomic has made that a solved problem. When HALL Wines moved four brands and six tasting rooms to Awtomic, 100% of member payment cards migrated intact — no member re-entered a card, no renewal broke. Wineries like Cuvaison and Clif Family Winery have made the move and grown their programs on the other side.
Results that matter. Awtomic publishes real benchmarks from live club data — typical clubs on the platform hold roughly three-quarters of their members at twelve months, and top-quartile programs hold nine in ten. Whether your goal is protecting a decades-old club or building a modern subscription program from scratch, Awtomic gives you the infrastructure to do both on one platform.
Awtomic serves subscription and membership brands across DTC, with a dedicated focus on wine. Visit awtomic.com/wine to see the platform or meet us at the symposium.