Plan Your Visit to DTC Wine Symposium 2026

Our first year in Monterey was a massive success, and the DTC Wine Symposium is returning in 2026 to be even bigger and better. We're getting DTC-focused wineries to attend from all over the US for more excellent content, and we’re building on what made last year's event so special: the incredible location, natural beauty, and the fantastic food and wine scene of Monterey and the Central Coast.

The schedule is expanding to include more activities, starting with a pre-conference tasting sponsored by the Santa Lucia Highlands Wine Artisans. Get ready for a ticketed opening night event at the world-renowned Monterey Bay Aquarium, and we're even teeing up a pre-conference 9-hole golf scramble at the hotel.

Conveniently located just an hour from San Jose Airport and right next to Monterey Regional Airport, it’s easy to get here. We can’t wait to see you!

Sants Lucia HighlandsTasting 

One Night in Monterey Opening Night Event - Coming Soon!

9 Hole Golf Scramble - Coming Soon!

  • Hotels: The Hyatt Regency Monterey welcomes you to the natural splendor of California’s central coast. Learn More
  • Attractions: Visit See Monterey's website for more ideas on how to make the most of your visit. Visit See Monterey
Map of California showing travel times from Monterey to various cities and airports, highlighted with orange dots—perfect for those looking to plan your visit efficiently.

Hyatt Regency Monterey

Hotel reservations are taken on a first-come, first-served, space-available basis.

Book Now

*To book by phone, call (800) 233-1234.

Logo with a wine glass in a circle and text: Direct to Consumer Wine Symposium Free the Grapes.

January 20-22, 2026

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