2016 Presentations Day 1: DTC and the Next 5 Years / Presented by WineDirect Measuring & Driving Great Guest Experiences / Presented by WISE Don’t Drop the Ball on Shipping: Tips from Successful Wineries / Presented by FedEx and ShipCompliant DTC Wine Case Studies Revealed! / Presented by DTC Wine Workshops Update on the Top 20% / Presented by WineDirect Turning DTC Metrics into Profitability / Presented by VinoPRO Discounted, Flat Rate, or Free Shipping – What’s the right strategy and how do you decide (without giving away the farm)? / Presented by Copper Peak Logistics Day 2: Keynotes: 360° of Marketing: the Retail Revolution First Peek at 2015 DTC Data State of the States: What to Expect in 2016 Art of the Marketing Plan: Objectives, Innovation and Results Workshop Sessions: Tasting Room Sales Transformation: How to Motivate, Compensate and Train Your Team Multi-Location Tasting Rooms: Boom or Bust? How are DTC Programs Succeeding for Wineries Outside Napa/Sonoma? Marketing vs. Tasting Room: Are We Lost In Translation? Telesales Demystified: Is It Right For Your Business?