Day 1:
DTC and the Next 5 Years / Presented by WineDirect
Measuring & Driving Great Guest Experiences / Presented by WISE
DTC Wine Case Studies Revealed! / Presented by DTC Wine Workshops
Update on the Top 20% / Presented by WineDirect
Turning DTC Metrics into Profitability / Presented by VinoPRO
Day 2:
Keynotes:
360° of Marketing: the Retail Revolution
State of the States: What to Expect in 2016
Art of the Marketing Plan: Objectives, Innovation and Results
Workshop Sessions:
Tasting Room Sales Transformation: How to Motivate, Compensate and Train Your Team
Multi-Location Tasting Rooms: Boom or Bust?
How are DTC Programs Succeeding for Wineries Outside Napa/Sonoma?