Monterey, CA • January 20-22, 2026
This year, the future of DTC wine starts here
The keynotes and workshops at the DTC Wine Symposium are designed to inspire innovation and equip you with actionable strategies for tomorrow's direct-to-consumer landscape. Connect with industry leaders and peers to build invaluable relationships that highlight the importance of human connection in driving success.
2025: Steve Gross/State of the States
2025: Rishad Tobaccawala/Wine + AI
2025: Anne Robie/Shift Happens
2025: Adam Lee/Monterey Vintner + Writer
2025: Trade Show
2025 Panel: Real Consumers in Real Time
2025: Patricia O'Brian/COO Callaway Vineyard & Winery/DTCWS Steering Committee Member
Brought to you by beautiful Monterey
Meetings take place here at the beach over coffee or a glass of Sauvignon Blanc with the jellyfish. The largest DTC Wine Education Conference in the U.S. offers inspiring keynotes, practical workshops, and an extensive trade show. Our polling among 2025 attendees showed 100% “Would recommend the DTC Wine Symposium to a friend.” Located next to the oldest continuously operating golf course west of the Mississippi, the Hyatt Regency Monterey offers a stunning setting. Nearby Carmel restaurants, scenic Big Sur drives, and a vibrant local wine scene enhance your conference experience, making your time here a worthwhile investment.