2018 Speakers

2018 Keynote Speakers

Steve Gross, Vice President, State Relations for Wine Institute

Steve Gross is Vice President, State Relations at Wine Institute, where he has been employed since 1986. Steve’s duties entail overseeing the activities of Wine Institute’s six State Relations Regional Counsels and Regional Managers as they address state legislation affecting the wine industry, as well as coordinating Wine Institute’s legislative and regulatory activities with staff, contract lobbyists and member wineries. Steve regularly participates in many national programs dealing with issues facing the wine industry, both on the legislative and regulatory levels. Steve serves on the Board of Directors of the California Council for Environmental and Economic Balance (CCEEB). He also serves on the Sonoma State University Wine Business Institute’s Executive Board. A native of Nebraska, Steve brought to Wine Institute knowledge garnered during his ten years of employment in the on-sale food and beverage industry, as well as extensive experience in political campaigns and legislative activism.


Philip van Allen, Educator at Art Center College of Design

Philip van Allen is an interaction designer, educator and creative technologist with more than 30 years experience in startups, corporations, research, and education. Phil is interested in media, networks, and the new ecologies these create. He designs interactions for a range of platforms including mobile, interactive spaces and the Internet of Things. As an Educator at Art Center College of Design, he is pursuing new educational models, technologies and tools for teaching and learning. Current research focuses on productive interactions, animism as an interaction design metaphor, and tools for designers.


2018 Moderators and Panelists


Tracy Genesen, Vice President and General Counsel of the Wine Institute

Tracy is a seasoned Beverage Alcohol attorney who specializes licensing, federal and state regulations, franchise laws and distribution agreements. In addition, she has advised beverage alcohol companies on sales, marketing and digital advertising platforms, including contests, promotions and sweepstakes.

Tracy has represented clients before Federal Agencies such as the Tax and Trade Bureau and the Federal Trade Commission and testified before the House Judiciary Committee on behalf of the wine industry.