Wednesday, January 22, 2014
DTCWS 2014 Day 1 Town Hall: Tasting Room Recap
DTCWS 2014 Day 1 Tourism Roundtable:
Lynn Carpenter, VP Marketing Visit California
Chris Thornberg, Founding Partner Beacon Economics
Research Two-fer: Wine Marketing Countcil, ShipCompliant
Jeff Carroll, Ship Compliant (Over 16MB)
John Gillespie, Wine Market Council
Thursday, January 23, 2014
GENERAL SESSION
From Social Media to Social Business
Presented by Glen Gilmore
DOWNLOAD THE PRESENTATION (Over 16MB)
DTC Past, Present, Future: 2013 vs. 2023
Presented by Jeff Carroll and Lulie Halstead
DOWNLOAD JEFF’S PRESENTATION (Over 17MB)
DOWNLOAD LULIE’S PRESENTATION
Legislative Update
Presented by Steve Gross
DOWNLOAD THE PRESENTATION (Over 15MB)
AFTERNOON SESSIONS
[box]Wine Club Makeover: How to Refresh Your Wine Club
DOWNLOAD THE HANDOUTS[/box]
[box]The Tasting Room Experience: Mapping Your Guest Journey
DOWNLOAD THE PRESENTATION[/box]
[box]Social Media: Creating Your Editorial Calendar
