Laura Perret Fontana | Founder, LPF Digital Marketing
Wine is personal. It’s about stories, connections, and that feeling you get when you open a bottle. So why are so many wineries still relying on old-school marketing and outdated strategies to reach their customers?
Email and SMS should not be impersonal, automated tools but instead lifelines for wineries. They help you stay top-of-mind when your tasting room is quiet. They also turn a one-time visitor into a lifelong fan, and they are here to help you sell wine DTC.
Think about it:
- Email allows you to share your story. New releases, behind-the-scenes harvest updates, pairing tips — it’s your brand directly in their inbox.
- SMS is your fast lane. Pickup reminders, event invites, and cellar sales. It’s instant, personal, and ridiculously effective.
And when you layer in intelligent segmentation, AI-powered insights, and interactive elements, these channels become even more powerful. You’re not just sending messages—you’re starting conversations. Plus, when email and SMS work together (and play nicely with your social and web), you’ve got a cross-channel strategy that feels seamless to your customer and drives real results.
If you’re in the wine business and not using email and SMS, you’re leaving bottles on the shelf. It’s time to pour a little digital into your strategy!
Join us at DTCWS 2026 for “Inbox & Impact: The State of Email & SMS Marketing.” We’re bringing together some of the sharpest minds in the business: Lindsey Jessup from Domaine Serene, Jessica Kollhoff from J. Lohr Vineyards & Wines, and Taylor Eason of Fork & Cork Digital Media, for an in-depth look at what’s working, what’s changing, and what’s driving real results.
They’ll be sharing fresh data, real-world wins, and how they’re using automation, personalization, segmentation, and smart cross-channel coordination to turn digital touchpoints into loyal customers. It’s not just theory—it’s the playbook from brands who are doing it right.