DTC Wine Symposium Benchmark Survey

Help Shape the Conversation. Get the Data.

The DTC Wine Symposium Benchmark Survey is the most comprehensive study focused exclusively on the key performance drivers and strategic priorities of Direct-to-Consumer wineries.

Why Participate?
This isn't just another general wine business survey. It's the only annual report that specifically benchmarks the tactics and strategies of DTC sales, marketing, and membership efforts. By sharing your insights, you gain a vital, peer-driven resource that lets you confidently compare your performance and strategy to the industry average.

What Happens Next?
Your confidential data will be used to produce the official Annual DTC Wine Symposium Benchmark Report, which will be released at the 2026 DTC Wine Symposium in Monterey. This marks the beginning of an ongoing, year-over-year effort to provide the most insightful resource available for planning and refining your strategic DTC approach.

Ready to Begin?
The survey is open to all sales, marketing, and wine club professionals in the DTC wine community.

• The survey closes on December 31, 2025.
• All respondents who complete the survey will be entered into a drawing to win a $250 Visa Gift Card.