Kelly Mantel | Director, DTC Marketing & eCommerce, Harney Lane Vineyards
As someone who consistently gleans from the valuable insights and collective wisdom of the wine community, I'm thrilled to announce the launch of the Direct to Consumer Wine Symposium Benchmark Survey!
Another survey, really?
This isn't just another general wine business survey. This is the only annual report that will specifically benchmark the tactical execution and strategic priorities of our DTC channel—focusing exclusively on sales, marketing, and wine club performance drivers.
The reality is, the best strategies are built on the best data. By taking a few minutes to complete this survey, you're not just sharing your insights; you're securing a critical, peer-driven resource. This data will allow you to confidently compare your winery's performance and strategy directly against the industry average.
Knowing where you stand is a crucial step to refining your approach for next year.
Your confidential responses will be used to produce the official Annual DTCWS Benchmark Report, which we are excited to release at the 2026 DTC Wine Symposium in Monterey, California. This report marks the beginning of an ongoing, year-over-year effort to give you the most insightful resource for strategic planning.
The survey is open to all sales, marketing, and wine club professionals in the DTC wine community. Your participation is absolutely vital to collecting these insights and helping the entire DTC wine community grow together.
Please consider adding your insights to this survey—it will only take a few minutes!