Galen Becker Drace’s career in Napa Valley has been a unique blend of wine, hospitality, and systems management. Looking to better combine his skills and diverse interests, he founded Becker Drace Network, a direct-to-consumer (DTC) consultancy. In addition to running his own business, he is the Executive Director of the Napa Valley Hospitality Forum (NVHF), a trade organization with a 135+ wineries in membership, that offers its services and resources at no charge to industry members. NVHF’s guiding principle is to provide a collaborative environment that improves the standards and careers of all participants. Outside of work, Galen enjoys woodworking, gardening, cooking for friends, and reading to students at Calistoga Elementary through the Soroptimist Read Aloud Partners program.