2019 Schedule

2019 Schedule

As the event approaches we may adjust this Schedule.

Day 1, January 23, 2019, Hilton Concord Hotel
8:00
Registration Opens  – Continental Breakfast
9:00 – 10:30
General Session – Keynote: “Radical Collaboration: Designing Your Life and Work,”
Bill Burnett, author (with Dave Evans) of Designing Your Life, and Consulting Assistant Professor at Stanford and currently the Executive Director of the Design Program at Stanford
General Session – Keynote: “An Advance Preview of 2018 Shipping Data,”
Larry Cormier, General Manager, ShipCompliant by Sovos
10:30 – 5:30
Networking and Trade Show Opens 
11:00-12:00
Workshops: “Wine Clubs Reimagined,” and “Driving ROI from Events”
Sponsor Sessions: “3 Transformational Changes Impacting the Digital Customer Experience and How to Apply them to Your DTC Program,” presented by Commerce7, and “Outsourcing DTC — Is it Right for You?” presented by VinoPro.
12:00 – 1:30
Lunch & Trade Show
1:30 – 2:30
Workshops: “We May be Small but We are Mighty: Small Wineries and Strategies for Success,” and “Not Your Mother’s Marketing: Leveraging Influencers, User Generated Content and Experiential Marketing to Drive Sales and Brand Awareness”
Sponsor Sessions: “Personalization Made Simple,” presented by eCellar. “Compliance Workshop Review,” presented by Wine Institute.
2:30 – 3:00
Networking and Trade Show Exclusive
3:00 – 4:00
Workshop: “Wine Tourism: Build it, Now will they Come?”
Sponsor Session: “Maximize the DTC Delivery Experience and Reduce Returns,” presented by FedEx and ShipCompliant.
4:00 – 5:00
Wine Reception
5:00
Conclusion of Day 1
Day 2, January 24, 2019, Hilton Concord Hotel
8:00
Continental Breakfast
8:00 – 4:30
Trade Show Open
9:00 – 10:30
General Session – Keynote: “A Moving Target: Diversity for Profit,”
Kristi Faulkner, President, WomenKind
General Session – Keynote: “State of the States Legislative Update”
Steve Gross, VP State Relations, Wine Institute
10:30 – 11:00
Networking and Trade Show Exclusive
11:00 – 12:00
Workshops:  “Competing in the Age of Amazon,” and “Staying Legal with Social Media”
Sponsor Sessions: “Increasing Website and Tasting Room Traffic using Search Engine Optimization,” presented by Astra Digital Marketing Services. “Understand Your Unique DTC metrics vs. Market Data,” presented by WISE.
12:00 – 1:30
Lunch and Trade Show
1:30 – 2:30
Workshops: “Storyselling: Capturing Customers and Sales Through Narrative.”
Sponsor Sessions: “Stand Out from the Crowd: How to Attract the Right DTC Customers,” presented by WineDirect. “Structuring Winery Data for DTC Marketing – A Practical Approach,” presented by Premier Cellar.
2:45 – 4:00
Town Hall Sessions: 1) Membership & Phone Sales. 2) Hospitality & Events. 3) Email & Social Media Marketing.
4:00 – 4:30
Wine Reception
4:30
Conclusion of Day 2

The schedule is subject to change.