Presentations

January 23, 2019 Presentation PDFs. (DAY 1)

  • 1. Day 1 Introduction
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  • Compliance Workshop Review, Presented by Wine Institute
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  • Driving ROI from Events
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  • Maximize the DTC Delivery Experience and Reduce Returns, Presented by FedEx
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  • Not Your Mothers Marketing: Leveraging Influencers, User Generated Content and Experiential Marketing to Drive Sales and Brand Awareness
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  • Outsourcing DTC: Is it Right for You? Presented by VinoPRO
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  • Personalization Made Simple: How a Single Customer Record Can Help Predict Customer Behavior and Increase Sales Performance. Presented by eCellar
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  • Three Transformational Changes Impacting the Digital Customer Experience and How to Apply them to your DTC Program. Presented by Commerce 7
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  • Wine Clubs Reimagined
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  • Wine Tourism: Build it. Now will they come?
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January 24, 2019 Presentation PDFS (DAY 2)

  • Competing in the Age of Amazon
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  • Free the Grapes!: 2018 Summary of Actions, Results
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  • Increasing Website and Tasting Room Traffic Using SEO, Presented by Astra Digital Marketing Services
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  • Recruiting and Retaining Top Talent
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  • Stand out from the Crowd: How to Attract the Right DTC Customers. Presented by WineDirect
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  • Staying Legal with Social Media
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  • Structuring Winery Data for DTC Marketing, a Practical Approach. Presented by Premier Cellar
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  • Understand your Unique DTC Metrics vs. Market Data to Better Focus on How and Where to Best Drive DTC Sales. Presented by WISE
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