August 15, 2024 - Request for Proposals, Speakers for Workshop Sessions
Submissions Due September 20, 2024
Here's your chance to share your insights as a speaker at DTCWS25 in January. Whether you use one of our topics or create your own, your brilliant ideas are needed!
The Direct-to-Consumer Wine Symposium Workshop Sessions aim to provide a practical counterpoint to the more blue-sky approach of the keynote sessions. They offer attendees experience-based insights, case studies, data, and tangible ideas they can implement immediately. The quality of the Workshop Sessions is defined by specific examples with quantifiable data and the presenters’ public speaking skills.
With the move to Monterrey, we are expanding the Workshops from nine in 2024 to fifteen in 2025! Some pre-chosen Workshop Session topics are listed below. You are welcome to submit a proposal for more than one session or propose a session that is not listed below. The Workshop Sessions outlined below are suggestions on what our audience would be interested in, but not an exhaustive or final list. The Steering Committee may modify or cancel a workshop session during the planning period. Workshop topics and speakers will be confirmed in October.
For full details on Speaker Benefits, Proposal Requirements and all 2025 Topics
Download The Full RFP Here
Questions?
Please direct your inquiry to the contact provided below for specific workshop(s).
For general workshop committee inquiries, please contact susan@wineglassmarketing.com.
2025 TOPICS
WINE CLUB TOPICS
- Wine Clubs and Luxury Brands: Experts Share Tips for Wine Clubs
Examine the best practices of luxury brands and their customers. This workshop will provide insights and practical tools for growing your wine club and increasing your retention.
- Wine Subscription (Panel Discussion)
In recent years, an increasing number of wineries have been using the subscription model as an alternative to traditional wine clubs. In this session, a panel of wineries will share what they have learned so far.
Submissions and questions specific to Wine Club Topics can be sent to James Lovaas
jameslovaas@gmail.com
METRICS TOPICS
- Understanding and Modeling Internal Data
Modern e-Commerce platforms and data analytic services can provide wineries with a plethora of data related to sales and customer service. The challenge is determining what data to collect and how to use it. Whether you're a seasoned DTC professional or just starting out, this workshop equips you with the tools and knowledge to use the data available to maximize sales and productivity.
- Creative Ways to Collect Useful Customer Data
In a competitive market where customers are looking for marketing that addresses their individual needs, accurate customer data is more important than ever. This session will examine creative methods of collecting customer data.
Submissions and questions specific to Metrics Topics can be sent to James Lovaas
jameslovaas@gmail.com
EVENT TOPICS
- Events Designed for a Millennial Audience
As our customers' demographics change, events are evolving from high-cost, high-value to something more casual that Millennials respond to.
- How to Sell Wine at Events: What Should Your ROI Be?
As events continue to evolve and potentially become more experiential, what role will wine sales play? This session will discuss methods for selling wine through experiences and events and set goals to ensure an adequate return on investment (ROI).
Submissions and questions specific to Event Topics can be sent to James Lovaas
jameslovaas@gmail.com
EMAIL TOPICS
- Email customer journeys and segments - take your programs to the next level.
Unlock the full potential of your email marketing by diving deep into customer journeys and segmentation strategies. This seminar will provide you with actionable insights and advanced techniques to elevate your email campaigns and drive results.
- A panel discussing segmentation ideas that worked and didn't.
Join industry experts as they dive into real-world experiences with email segmentation—what worked, what didn’t, and why. This panel discussion will give you an insider perspective on how to refine your segmentation strategies for better results.
Submissions and questions specific to Email Topics can be sent to Susan DeMatei
susan@wineglassmarketing.com
SOCIAL MEDIA TOPICS
- Creating video content on a budget.
Discover how to create compelling video content for social media without breaking the bank. This seminar will teach you practical tips and tricks to produce professional-looking videos that capture attention and drive engagement.
- Working with Influencers, or an Agent: How, Who, When and What to do.
Navigate the complex world of influencer marketing and agent partnerships with confidence. This seminar will guide you through the process of choosing the right partners, knowing when to engage them, and understanding the steps to make these collaborations successful.
Submissions and questions specific to Social Media Topics can be sent to Susan DeMatei
susan@wineglassmarketing.com
ADVERTISING TOPICS
- Successful Meta and Google advertising strategies.
Master the art of digital advertising with proven strategies for Meta (formerly Facebook) and Google. This seminar will provide you with the latest insights and tactics to create powerful ad campaigns that deliver measurable results.
- Podcasts and broadcasts - take your ads to a very targeted next level.
Unlock the power of podcasts and streaming music services to reach a highly targeted audience. This seminar will explore how to create and place ads that resonate with listeners and drive engagement in these fast-growing digital spaces.
Submissions and questions specific to Advertising Topics can be sent to Susan DeMatei
susan@wineglassmarketing.com
DIVERSITY TOPICS
- Ensure everyone hears your message: a panel to discuss reaching neurodivergent, translation, context, ADA, and generational groups.
Learn tangible tips to ensure your message reaches and resonates with everyone, regardless of neurodiversity, language, accessibility, or generational differences. This seminar includes a panel of experts who will discuss inclusive communication strategies that amplify your impact.
- What does diversity look like in marketing?
Explore what true diversity in marketing looks like beyond just representation in photoshoots. This seminar will explore how diversity can and should be reflected in every aspect of your marketing strategy, from messaging to customer experience.
Submissions and questions specific to Advertising Topics can be sent to Jessah Diaz
jdiaz@cakebread.com
MARKETING STRATEGY TOPICS
- The marketing funnel – what is it and how to use it.
Unlock the secrets of your marketing funnel and learn how to accurately gauge your progress while setting clear, actionable goals and KPIs. This seminar will guide you through identifying your current stage in the funnel and refining your strategy to drive better results.
- How to maximize your budget.
Discover how to make every dollar count with strategies to maximize your marketing budget and achieve exceptional ROI. This seminar provides actionable insights and tools to optimize your spending and ensure your marketing dollars work as hard as you are.
Submissions and questions specific to Marketing Strategy Topics can be sent to Jessah Diaz
jdiaz@cakebread.com
TECHNOLOGY TOPICS
- What AI programs work best for data analysis.
Dive into the world of AI-driven data analysis, focusing on the most effective programs and their real-world applications. This seminar will showcase leading AI tools and provide hands-on demonstrations to help you harness the power of artificial intelligence for insightful data analysis.
- Understanding Google Analytics.
Get to grips with Google Analytics 4 (GA4) and learn how to generate and interpret basic reports that drive actionable insights. This seminar will guide you through the essential features of GA4, equipping you with the skills to effectively monitor and analyze your website’s performance.
Submissions and questions specific to Technology Topics can be sent to Jessah Diaz
jdiaz@cakebread.com
HR TOPICS
- Employee Development: HR Retention and Growth
Investing in retention and growth is essential for building a positive company culture, fostering innovation, and driving long-term success by nurturing the potential within every employee. The goal of this workshop is to provide valuable insights, practical tools, and actionable strategies that you can use to enhance employee retention, growth, and development through continuous education and local partnerships.
- Employee Development: HR Cross Training to Create a Diverse Team.
Cross-training is vital for small wineries to cultivate a versatile team, enhance operational efficiency, and ensure long-term success by empowering employees to develop a broad range of skills. This panel discussion will focus on strategies for small wineries to create a versatile and skilled team capable of handling various roles within the winery.
- Employee Development: What roles can future-proof your company?
From wine club managers to tasting room attendants, who is the next team member your winery needs? In this workshop, we will hear from experienced managers as we explore the roles needed for your winery's future success. We will identify emerging roles and key competencies needed to ensure businesses remain competitive in the rapidly changing wine industry landscape.
Submissions and questions specific to HR Topics can be sent to Kasey Helt
kasey@coewine.com
BRANDING TOPICS
- Branding/Storytelling: How to identify and create your band story.
In the ever-evolving wine industry, how do you get your story heard and create a compelling narrative that communicates your mission, evokes emotion, and builds customer’s trust? In this workshop, branding and storytelling experts will give you the tools needed to craft a unique brand narrative that will build lasting customer loyalty.
- Branding/Storytelling: Inspirational Case Studies
This lively panel of expert storytellers will focus on sharing case studies and success stories that demonstrate how effective storytelling and branding have been pivotal to the success of their companies. The goal is to provide actionable insights and inspiration for businesses looking to harness the power of storytelling to enhance their brand and drive growth.
Submissions and questions specific to Branding Topics can be sent to Kasey Helt
kasey@coewine.com
LUXURY MARKETING TOPICS
- Creating a Luxury Brand for Multiple Generations
This workshop will provide the necessary tools to plan, prioritize, market, and evolve an existing luxury brand to appeal to current and future consumers from multiple generations.
- The New Luxury Narrative: What does “Luxury” mean to Generation Z
This workshop describes the ever-changing perception of luxury brands and products in the DTC market, emphasizing Generation Z’s expectations and buying power.
- Accommodating the Modern Guest: How Much is Too Much?
As tasting room visitation and wine club retention continue to show a slow and steady decline, how much “give” should tasting rooms and wineries allow to accommodate modern guests and wine club members? This panel will discuss how to navigate some hot-button topics that remain controversial.
- The Future of DTC: The Shift from Product to Experiences
Understand and navigate the changing DTC landscape of Millennial and Generation Z consumer buying practices through experiences & events using proven strategies and tactics that will capture, engage, and retain their loyalties. This workshop will empower marketing teams with tools to focus on the shift from product to memorable moments.
- Format Exploration: Changes to the Tasting Room Experience
Should tasting rooms consider making more permanent changes to the way they serve their customers in a post-COVID market? In this workshop or panel discussion, guests will learn the benefits of multiple tasting options based on consumer insights.
Submissions and questions specific to Luxury Marketing Topics can be sent to Sara Sindicich
s.sindicich@danzadelsolwinery.com
