2018 Schedule

2018 Schedule

Day 1, January 17, 2018, Hilton Concord Hotel

 

8:00 – 3:00 Registration Opens
9:00 – 10:30 General Session – Keynotes: Grapes to Grass: How Will Wine and Cannabis Work Together?

General Session – Keynotes: First Peek: 2017 DTC Shipping Data

10:30 – 6:30 Trade Show Floor Open
11:00 -12:00 Workshop: The 360 Degree Customer View, Leveraging Customer Touchpoint Data to Deliver Exceptional Customer Service

Sponsor Session: Winning Social Marketing Strategies & Tactics for Driving Sales, Presented by Astra Digital                                    Marketing Services

11:15 -12:15 Workshop: Does Your Tour & Tasting Program Compete in the Experience Economy
12:00 – 2:00 Lunch and Trade Show
2:00 – 3:00 Workshop: Reading Between the Digital Lines: Tips & Tricks for Facebook and Instagram Ad Strategy

Sponsor Session: Sell Compliantly, Sell Successfully, Presented by ShipCompliant by Sovos

Sponsor Session: DTC Successes and the Data Driven Strategies Behind Them, Presented by WISE

3:30 – 4:30  Sponsor Session: Export Wine to International Consumers with Ease, Presented by FedEx
3:30 – 5:00 Town Hall Discussion: Hospitality, Tasting Room & Events

Town Hall Discussion: Membership, Phone Sales & eCommerce

4:30 – 6:30 Wine Reception
6:30 Conclusion of Day 1

 

Day 2, January 18, 2018, Hilton Concord Hotel
7:30 – 9:00 Registration Open
7:30 – 9:30 Continental Breakfast
8:00 – 5:00 Trade Show Floor Open
8:30 – 10:50 General Session – Keynotes: Applications of Mixed Reality, Artificial Intelligence, and the Internet of Things                                           for the Wine Business

General Session – Keynotes: State of the States: A Legislative Update on DTC Legislation

General Session – Keynotes: CEO Roundtable: Driving Through Fire, Frost and Competition Towards Success

11:15-12:15 Workshop: Winery Mystery Shopping Unwrapped, Sponsored by WISE
11:30-12:30 Workshop: Staying Legal With Social Media
11:30 -12:30 Sponsor Sessions: How to Survive in the New Retail Age, Presented by WineDirect
12:15 – 2:00 Lunch and Trade Show
2:00 – 3:00 Workshop: Implementing Customization in Wine Clubs

Workshop: Home Sweet Homepage: Optimizing Your Website to Achieve Results, Sponsored by Premier Cellar Email Marketing Agency

Sponsor Session: Winery Reservations Management, Metrics & Money, Presented by eCellar

3:30 – 4:30 Sponsor Session: Next-Level Email Marketing, Presented by Premier Cellar Email Marketing Agency
3:30 – 4:30 Town Hall Discussion: Hospitality, Tasting Room & Events

Town Hall Discussion: Membership, Phone Sales & eCommerce

4:30 – 5:30 Wine Reception 
5:30 Conclusion of Day 2

The schedule is subject to change.