2017 Schedule

Day 1, January 11, 2017, Hilton Concord Hotel
12:00 – 4:00 Registration
1:00 – 6:30 Trade Show Floor Open
Afternoon Sessions
1:15 – 2:15 Workshop Session: Creating the DTC Dream Team – and Keeping Them!
1:15 – 2:15 Sponsor Session #1: WineDirect/Vin65
1:15-2:15 Sponsor Session #2: ACHWorks
2:45-3:45 Workshop Session: DTC Beyond California: What’s Happening with the “Other 10%”
2:45-3:45 Sponsor Session #3: SOVOS ShipCompliant
2:45-3:45 Sponsor Session #4: BlackSquare
4:00-5:30 Town Hall Discussion: Hospitality 
4:00-5:30 Town Hall Discussion: Wine Club and DTC Sales
4:00-5:00 Sponsor Session #5: eCellar
5:15 – 6:30 Wine Reception
6:30 Conclusion of Day 1

 

Day 2, January 12, 2017, Hilton Concord Hotel
7:30 – 12:00 Registration
7:30 – 9:30 Continental Breakfast
8:00 – 5:00 Trade Show Floor Open
8:30 – 12:15 General Session: Keynotes
Keynote: Global Consumer Trends and DTC Marketing, Lulie Halstead, CEO, Wine Intelligence
Keynote: “Applying Digital Marketing Innovations via Social Video,” Drew Huening, Director of Strategy, Planning & Optimization
Keynote: “First Peek: 2016 DTC Shipping Data,” Kent Nowlin, 
General Manager, Sovos ShipCompliant
Keynote: “State of the States: A Legislative Update for 2016 and 2017,” Steve Gross, Vice President, Wine Institute

12:15 – 2:00 Lunch and Trade Show
2:00 – 3:00 Afternoon Sessions
Workshop Session: Leveraging Metrics: What, Where, When and How?

2:00 – 3:00 Workshop Session: Reservations Revealed: An Investigative Discussion
Sponsor Session #6: FedEx
3:00 – 3:15 Break
3:15-4:15 Workshop Session: Private Client Sales – The Art of White Glove Customer Service
3:15-4:15 Workshop Session: Enhancing Your Digital Marketing Efforts
3:15-4:15 Sponsor Session #7: WISE Academy
4:15 – 5:00 Wine Reception
5:00 Conclusion of Day 2