2018 Schedule

The confirmed keynotes, workshops and sponsor sessions for the 2018 Direct to Consumer Wine Symposium are outlined below. Please note that there will be further additions to the schedule.

2018 Schedule

Day 1, January 17, 2018, Hilton Concord Hotel

 

8:00 – 3:00 Registration Opens
9:00 – 10:30 General Session – Keynotes: Grapes to Grass: How Will Wine and Cannabis Work Together?

General Session – Keynotes: First Peak: 2017 DTC Shipping Data

10:30 – 6:30 Trade Show Floor Open
11:00 -12:00 Workshop: The 360 Degree Customer View, Leveraging Customer Touchpoint Data to Deliver Exceptional Customer Service

Sponsor Session: Winning Social Marketing Strategies & Tactics for Driving Sales, Presented by Astra Digital                                    Marketing Services

11:15 -12:15 Workshop: Does Your Tour & Tasting Program Compete in the Experience Economy
12:00 – 2:00 Lunch and Trade Show
2:00 – 3:00 Workshop: Reading Between the Digital Lines: Tips & Tricks for Facebook and Instagram Ad Strategy

Sponsor Session: Sell Compliantly, Sell Successfully, Presented by ShipCompliant by Sovos

Sponsor Session: DTC Successes and the Data Driven Strategies Behind Them, Presented by WISE

3:30 – 5:00 Town Hall Discussion: Hospitality, Tasting Room & Events

Town Hall Discussion: Membership, Phone Sales & eCommerce

5:00 – 6:30 Wine Reception
6:30 Conclusion of Day 1

 

Day 2, January 18, 2018, Hilton Concord Hotel
7:30 – 9:00 Registration Open
7:30 – 9:30 Continental Breakfast
8:00 – 5:00 Trade Show Floor Open
8:30 – 12:15 General Session – Keynotes: Applications of Mixed Reality, Artificial Intelligence, and the Internet of Things                                           for the Wine Business

General Session – Keynotes: State of the States: A Legislative Update on DTC Legislation

General Session – Keynotes: CEO Roundtable: Driving Through Fire, Frost and Competition Towards Success

 11:15-12:15 Workshop: Winery Mystery Shopping Unwrapped, Sponsored by WISE
 11:30-12:30 Workshop: Staying Legal With Social Media
11:30 -12:30 Sponsor Sessions: How to Survive in the New Retail Age, Presented by WineDirect
12:15 – 2:00 Lunch and Trade Show
2:00 – 3:00 Workshop: Implementing Customization in Wine Clubs

Workshop: Home Sweet Homepage: Optimizing Your Website to Achieve Results, Sponsored by Premier Cellar Email               Marketing Agency

Sponsor Session: Winery Reservations Management, Metrics & Money, Presented by eCellar

3:30 – 4:30 Sponsor Session: Next-Level Email Marketing, Presented by Premier Cellar Email Marketing Agency
3:30 – 4:30 Town Hall Discussion: Hospitality, Tasting Room & Events

Town Hall Discussion: Membership, Phone Sales & eCommerce

4:00 – 5:30 Wine Reception 
5:30 Conclusion of Day 2

The schedule is subject to change.